10 Mistakes to Avoid Before Launching an E-Commerce Website

10 Mistakes to Avoid Before Launching an E-Commerce Website

Posted by: Willie Jenkins
Category: My Blog

Putting up an online store is one thing that most e-commerce entrepreneurs are doing. In fact, the industry is slowly becoming the gold standard when it comes to earning money since plenty of people now have the means to go online.

That being said, despite the fact that it is pretty to have your own online store up and running these days, it is still important that you avoid some crucial mistakes.

In this article, I am going to talk about these mistakes that you definitely need to avoid if you are going to launch your own online shop.

Not Having the Right SEO Strategy

Take note that an online store is still just a website with e-commerce functionalities. That means that it still gets the benefits of SEO.
The problem with most online business owners nowadays is that they do not have a well-planned out strategy for SEO which means that they do not have a lot of traffic going to their site.

Before launching your website, you must already be aware of the right SEO tactics to employ so that you can rest assured knowing that people will go to your page.

Not Having an ‘About’ Page

Here’s the thing: when people visit your webpage and they see some of your featured products, they may have a couple of questions about what you have to sell. That is why they will usually go to the ‘About’ page of your website.

This page not only talks about your company and the products that you offer, but it will also give important information to your clients as well (such as your contact information, for example). Not having this will not breed trust so be sure to have this important page.

Slow Loading Speed

With the advent of fast mobile devices and equally fast internet connections, there is no reason for websites to load slowly. In the event that your page doesn’t load within 3 seconds, you can expect to lose customers every second after.

You can increase your site loading speeds by optimizing all of your page contents, as well as getting a pretty good hosting service.

Not Being Serious About Content Marketing

Although I understand that you want to focus more on selling and getting as many profits as possible; you should also provide additional value to your customers as well.

Aside from putting your own products, create a blogging platform that houses all relevant content pieces that talk about the things that you sell. Content marketing is important, so be serious about it.

No Logo

When you see the huge letter ‘M’, what comes to mind? I am willing to bet that you’re thinking about McDonald’s. Your logo is very important as it will let people know what your company is.

Not Having a Good Business Plan

Whether you’re running a brick and mortar shop or an online store, it is important that you have a good business plan. Without it, your business venture will have no proper direction and you could be losing tons of money in the process.

Not Having Enough Budget

Although there are plenty of different and inexpensive e-commerce platforms out there, the fact of the matter is that you will still need to spend money nonetheless.

Not having enough budget right from the get-go can hurt your business. Fortunately, there are ways that you can increase your initial capital. Some examples include taking out a loan, doing a Kickstarter campaign, etc.

Not Having a Good Customer Support Line

No matter what business you’re trying to run, it is vital to your business operations that you include a customer support hotline. This is so that if your customers have complaints and concerns, they can address it to the proper forum.

Ignoring the Value of Influencers

Social media has become a thing these days and there are many people who have a massive following. These people are known as influencers and it is important that you get their services.

What you can do is perhaps give them some samples of your product and they will talk about it and promote it on their channels. Not taking advantage of these can hurt your business in this day and age.

Not Putting Shipping Costs into Account

Even though shouldering the shipping costs can help attract a lot of customers, you have to look at your individual business to see if you can indeed shoulder the costs without hurting your financials.

Willie Jenkins